Articles & Thinking
Original thinking on AI strategy, digital retail, and the commercial realities shaping how businesses grow. Written from eighteen years of operating experience, not from the outside looking in.
AI Strategy
30 June 2026
7 min read
KPMG's Q2 2026 AI Pulse survey of 2,145 leaders finds two factors predict who gets paid back on AI: CEO-level accountability for outcomes, and cost visibility on spend. Here is what that means for a retail CEO.
AI Strategy
30 June 2026
6 min read
BCG's data puts the algorithms at 10% of AI value, the implementation technology at 20%, and the workforce work at 70%. The retail implications are direct.
Digital Retail
29 June 2026
7 min read
McKinsey argues the campaign-era marketing model has been pushed past a structural break by AI. The five-capability framework they propose is the most useful map of where retail marketing is going - and the practical sequence to build it.
AI Strategy
29 June 2026
6 min read
McKinsey says sovereign AI has moved from policy debate to commercial priority. For retail leaders, the practical question is simpler: which AI workloads need to stay under your control, and which can ride on the public stack?
AI Strategy
14 April 2026
6 min read
The gap isn't ambition or budget - it's the absence of commercial grounding at the point where strategy meets execution.